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Planogram Strategy: Why Stocking the Right Mix Matters More Than Variety
More SKUs isn't better. The best-performing markets nail the 80/20 of what their specific population actually buys.
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By Blu Tree Markets • Published December 30, 2024 • 5 min read
Last updated
It's tempting to fill every shelf with maximum variety, but consumption data tells a different story: the top 30% of SKUs almost always drive 70%+ of sales.
The right approach is data-driven planogram tuning — start with a balanced launch mix, then prune and replace based on actual movement after 30 and 60 days.
Sites that commit to this discipline end up with leaner, fresher markets that turn faster and waste less. Variety is a means, not an end.
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