Industry Insights
Smart Markets in Multifamily: A New Standard Amenity
Class-A apartment buildings are adding 24/7 smart markets to lobbies — and residents are loving it.
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By Blu Tree Markets • Published March 5, 2025 • 5 min read
Last updated
Modern renters expect hotel-grade amenities, and a 24/7 in-lobby market delivers exactly that: midnight ice cream, morning coffee, and forgot-the-eggs convenience without leaving the building.
For property managers, the install is free and the market runs itself. For residents, it's a tangible upgrade they brag about to friends — and renew leases for.
We've seen multifamily operators use smart markets as a competitive lever in tight rental submarkets, with measurable lift in tour-to-lease conversion.
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